Video resources on a DVD specially created for in-class use. Would you like to use the power of MyStrategyLab to accelerate your learning? Features Outstanding pedagogical features - each chapter has clear learning outcomes and practical questions associated with real-life illustrations.
About This Product Description Exploring Strategy offers an outstanding and engaging real-world view of strategy. Case Examples are fresh and engage with student interests and day-to-day experience. A separate chapter on Strategy Evaluation explains, demonstrates and evaluates key various financial and non-financial evaluation techniques.
New To This Edition All chapters have been revised and updated to incorporate the latest subject information. A simulation of an international advertising company gives students the chance to apply strategy frameworks in action, either in groups or alone.
A crucial feature of contemporary business and an important method for strategies such as diversification and internationalisation.
It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. These are the steps you need to take: For educator access, contact your Pearson representative. A wealth of teaching and learning support is available at www.
For students The Strategy Experience simulation, which puts the student in the driving seat and allows them to experience the real world of strategic decision-making.
New issues are addressed especially emerging market themes such as the role of ownership and frugal innovation.
Updated content throughout, incorporating new research and updating references to the latest research. Tackles hot topics and new issues, especially emerging market themes such as the role of ownership and frugal innovation.
Chapter 11, Evaluation, has been completely revised, to include analysing performance, and performance gaps. About This Product Description With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow.
This also provides teachers with an effective method of assessment and feedback. New Case examples throughout. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations — how they grow, how they innovate and how they change.
Substantial set of new cases, including end of chapter cases. A test-bank of assessment questions.
Classic Cases from previous editions of the book. To find out who your Pearson representative is, visit www.
Provides international perspective and coverage.Exploring Strategy 9th (ninth) Edition by Johnson, Prof Gerry, Whittington, Prof Richard, Scholes, Pro published by Financial Times/ Prentice Hall ().
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Find all the study resources for Exploring Strategy by Gerry Johnson; Richard Whittington; Duncan Angwin; Kevan Scholes; Patrick Regnér 1. Sign in Register; Exploring Strategy Gerry Johnson; Richard Whittington; Duncan Angwin; Kevan Scholes; Patrick Regnér Exploring Strategy, 10th Edition.
Exploring Strategy: Text & Cases, 9th Edition. Gerry Johnson, Lancaster University School of Management. Richard Whittington, Said Business School, University of Oxford. Kevan Scholes, Sheffield Hallam University © | Pearson | Out of print. View larger. If You're an Educator. Buy Exploring Strategy 9th (ninth) Edition by Johnson, Prof Gerry, Whittington, Prof Richard, Scholes, Pro published by Financial Times/ Prentice Hall () by (ISBN:) from Amazon's Book Store.
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